Art Directors

The Challenge.

Create the biggest content blog for art directors in Brazil. At the time, such content was produced and published by advertising blogs or pop culture sites. My intention was to consolidate this type of information, bringing together several art direction fronts, such as cinema, games, illustration, photography, design and advertising.

my role

This is an example of one of the personal projects I’ve worked on since 2012. I got to work with six other collaborators, each from a different region of Brazil, and with different backgrounds in art direction.

design tools

Adobe Photoshop, Adobe Illustrator.

Personal project
UX, UI, User Research, Information Architecture & Data Analytics
Project Link:

design process

My main responsibility was benchmarking at the beginning of the project, understanding what would be the ideal niche to work with this kind of content.

I searched and found no reference site for art directors in Brazil. I then set up a weekly agenda. Each day was dedicated to a subject such as tips, exchanges of experiences, analysis, job opportunities, interviews with professionals, among others.

I created the site’s visual identity, and published it on WordPress.

Specific Issues

The biggest challenge in producing the content was to make a variety of areas more personal. Bringing in other collaborators helped a great deal, each with their own insight into each art direction subject. Thus, it was possible to create original content on the theme, and contribute to the art direction scenario in Brazil.

the results

The site was very quickly adopted by the public, especially advertising and design students. In one year, it had over 45,000 monthly pageviews, and over 50,000 Facebook page fans.

It was very interesting to be able to contribute to the growth and education of so many people and respond to emails about career and study questions. It gave me the incentive to always produce and share what I’ve learned in the area, which I still do today, now on my own website and Medium account.

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