Art Directors

The Challenge.

Create the biggest content blog for art directors in Brazil. At the time, such content was produced and published by advertising blogs or pop culture sites. My intention was to consolidate this type of information, bringing several fronts of art direction, such as cinema, games, illustration, photography, design and advertising.

my role

That’s one personal project I worked since 2012. I got to work with six other collaborators, each from a part of Brazil, and with different backgrounds in art direction.

design tools

Adobe Photoshop, Adobe Illustrator.

Client:
Personal project
Services:
UX, UI, User Research, Information Architecture & Data Analytics
Project Link:
diretoresdearte.com.br/

design process

My main process was benchmarking at the beginning of the work, understanding what would be the ideal niche to work with this kind of content.

I searched and found no reference site for art directors in Brazil. I then set up a weekly agenda. Each day would be dedicated to a subject such as tips, exchanges of experiences, analysis, job opportunities, interviews with professionals, among others.

I created the site’s visual identity, and published it on WordPress.

Specific Issues

The big challenge in producing the content was to bring such different areas to a more personal view. It helped a lot to bring other collaborators to the project, each with their own insight into each art direction subject. Thus, it was possible to create original content on the theme, and contribute to the art direction scenario in Brazil.

the results

The site was very quickly adopted by the public, especially the advertising and design students. In one year, it had over 45,000 monthly pageviews, and over 50,000 Facebook page fans.

It was very interesting to be able to contribute to the growth and learning of so many people and respond to emails about career and study questions. It gave me the incentive to always produce and share my learnings in the area, which I do till today, now on my own website and Medium account.
I searched and found no reference site for art directors in Brazil. I then set up a weekly agenda. Each day would be dedicated to a subject such as tips, exchanges of experiences, analysis, job opportunities, interviews with professionals, among others.

I created the site’s visual identity, and published it on WordPress.

Related Projects.