Disney Crystal Fantasy.

The Challenge.

Create a Trading Card Game with Disney and Pixar licensed brands. The game would have a simple Rock-Paper-Scissors mechanic, and several other secondary game mechanics. The main goal was to create the biggest children Trading Card Game ever made in Brazil.

Also, the game would have a native companion app, to teach the rules, and for the kids to check the cards they already have on their collection.

my role

I was the lead Designer working with a Product Design team and a Product Manager. I worked both for print and digital products.

design tools

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch, InVision.

Client:
Copag
Services:
UX, UI, User Research, Information Architecture & Data Analytics
Project Link:
crystalfantasy.com.br/

design process

The work began with a desk research for market data. We studied the main niches to develop a new product line. We noticed the children's niche for collectible games, and then we sought Disney and Pixar licensing team to develop a new product.

We’ve partnered with a Game Development company to create the game mechanics and to develop the app. With the first sketches, we’ve managed to create the components and cards layouts. We produce prototypes of the game and the app to test with kids. It was an amazing experience to be able to do the usability tests. Then, we did the iterations and submitted and approved every design with Disney’s branding and digital teams.

Specific Issues

Our main concern was to create a game that would be both interesting to play and to collect. We decided to make each card look like a little toy. So, every character that appeared on the game would look amazing. The app would also have this look and feel, and would resemble Disney’s Universe.

the results

The game was a hit. It was launched in 2015 and had more than 100 unique cards created.

We met the expectations of the team, licensor and clients. We sell the product in the main toy retail chains in Brazil, and positioned the digital product as one of the most innovatives in the market.
We’ve partnered with a Game Development company to create the game mechanics and to develop the app. With the first sketches, we’ve managed to create the components and cards layouts. We produce prototypes of the game and the app to test with kids. It was an amazing experience to be able to do the usability tests. Then, we did the iterations and submitted and approved every design with Disney’s branding and digital teams.

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