DogHero

The Challenge.

Develop a new service for DogHero: pet sitting. It was October, and the development should be done in one month, as the intention was to launch the product for the holidays. This is the best seasonal period for DogHero as it is when people travel the most and need to leave their pets in the care of someone else.

My role

I was the lead Product Designer, working closely with a Product Manager, Developers, Data and Ops team. I worked on the discovery process, data analysis, research, sketches, prototypes, usability testing, final screens and copywriting.

design tools

Sketch, Zeplin, InVision, Maze Design.

Client:
DogHero
Services:
UX, UI, User Research, Information Architecture & Data Analytics.
Project Link:
doghero.com.br

Design process

The first thing I did was look for information about the context of using this type of service. I ran a research with sitters, and another one with clients from our platform. I enriched the survey with usage data from our own database. I was able to understand points such as recurrence, expected service time, main pets served, logistic at the client's home, among other information.

Then I benchmarked service pricing. It was also helpful for thinking about naming and SEO.

We had a brainstorming session to design the service usage flow. Then, I used DogHero's Design System to design the prototypes, run remote usability tests, and iterate the screens for production.

Specific Issues

Undoubtedly, the main challenge of the project was its timing. I had to run design processes very quickly to support product development. There were a lot of decisions to make from every aspect of the project, so the design work was very important to empower the teams.

1 – Onboarding pet sitters

Of course onboarding pet sitters had to be very well thought out. How could we do it with high quality, safety, and quickly? Our idea was to include a pet sitter toggle on services onboarding, but to have a second level of security that took the sitter to an online course on the subject. In addition to attending the course classes, the pet sitter would have to complete a test, and only then would his profile be displayed in the search for the app and website.


 

2 – MVP funnel

Because development time was short, the idea was to focus on key features at launch. We opted for a very fast funnel model with few steps and integrated payment mode. The funnel would provide only the essential information so that the clients could order the service simply and securely.

 

3 – Messaging

As this is a service that involves commitment on both sides of the marketplace, we decided to prioritize an inbox on product launch. This was very important, as we believed that clients would only be able to hire the service if they could talk to the sitter first. We also included a pre-meeting option between the client and the service provider.

the results

It was a great achievement for everyone on the team to be able to launch a new service in just one month. It was a huge challenge, and we were able to deliver a product that met the expectations of the team, sitters and clients.

We already see a very interesting adoption curve for the product. Since launch, we have sought to iterate through the solution, and bring it into a cross-service context within the platform.

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