Guidelast app.

The Challenge.

Create a travel guide app for iOS and Android. Its main functionality would be to create and share travel guides with a travel community, and co-create the guide with family and friends. It would use basic information from Foursquare.

My role

That’s one personal project, I am still working and looking for a development partner to scope the features in the app. I worked on the discovery process, data analysis, research, sketches, prototypes, usability testing, final screens and copywriting.

Design tools

Adobe Illustrator, Adobe XD.

Personal project
UX, UI, User Research, Information Architecture & Data Analytics.
Project Link:

Design process

The first thing I did was a benchmark research. I was looking for pros and cons of the main apps available on stores. After that, I’ve made a lot of sketches and flow charts. Then, the UI and prototypes.

Specific Issues

There are several ways to consume guide content before and during a trip. Blogs, travel platforms, tour guides, among others. My idea would be to focus not on the sightseeings, places or restaurants individually, but on the guides as a whole.

1 – Use data from other websites

I decided to use content from Foursquare, because it’s rich on user information, user rating, map and geolocation. So, instead of creating new places, I decided only to group existing locations from Foursquare to create the travel guides.

2 – Main specifics

To search or to create a new travel guide, which would be the main specifics? The survey results indicates me there were three: location (city and country), number of days spent on travel and season of the year. That way, you can look for something like “four days of Summer in Sao Paulo, Brazil”. Then, of course, would come some filters, such as number of people traveling, things you wanna do, places you wanna go, and much more.

3 – Auto Travel Routes

One really important thing on a travel guide is to decide which way to go, but on a smart way. So, if you are going to spend four days at Manhattan, what would do on each day, based on geolocation, and timewise? The app would help people to create those routes, and would recommend the better route for each day.

the results

The app is not on stores yet. I’m currently searching for a development partner to iterate, find ideas on how to improve it and launch the app. Through research, I was able to learn more about the travel market, and how to work on travel guide models that would be really interesting for travelers.

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