Marvel Battle Scenes.

The Challenge.

Create a Trading Card Game with Marvel licensed brand. The game would have a complex mechanic, and should support at least two expansions of cards per year. The main goal was to create the biggest Trading Card Game ever made in Brazil.

Digital would be the main advertising and branding channel for this product, with website, social networks, tournament system, collector’s album and much more.

my role

I was the lead Designer working with a Product Design team and a Product Manager. I worked both for print and digital products.

design tools

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch, InVision.

Client:
Copag
Services:
UX, UI, User Research, Information Architecture & Data Analytics
Project Link:
battlescenes.com.br

design process

The work began with a desk research for market data. We studied the main niches to develop a new product line. We noticed the young adult’s niche for collectible games, and then we sought Marvel licensing team to develop a new product.

We’ve hired a Game Designer to create the game mechanics. With the first sketches, I’ve managed to create the components and cards layouts. From the first layout to the last, I’ve had made more than 10 different options, testing it all with beta players. I’ve also created the digital branding, submitted and approved every layout with Marvel’s branding and digital teams.

Specific Issues

Never there was a project so complex made for a Brazilian Trading Card Game. Besides being the first of a kind, it would be made with one of the biggest content licensors in the World: Marvel Studios. Both TCG and Marvel fans are very demanding as to the final quality of the products, so we had a double challenge here. Every component of the game was created following Marvel’s look and feel illustrations, and the digital content should also follow this guideline.

the results

The game was a hit. From its first collection, launched in the beginning of 2013, we’ve made more than 10 expansions, being the last one launched in the end of 2017. More than 1000 unique cards were created, and more than 3000 players were active on the tournament organizing system. It was elected Game of the Year in 2013 by Ludo Awards. Since it was discontinued, people still creates fan made cards for the game.

As planned, the digital medium was instrumental in making the product such a big hit. The game's website was the main medium for information and releases. Social networks have become big hubs of players and collectors. The tournament system was instrumental in giving breadth to the game as well as the virtual album for collectors.
We’ve hired a Game Designer to create the game mechanics. With the first sketches, I’ve managed to create the components and cards layouts. From the first layout to the last, I’ve had made more than 10 different options, testing it all with beta players. I’ve also created the digital branding, submitted and approved every layout with Marvel’s branding and digital teams.

Related Projects.